Happy Flu was built as a viral marketing campaign which contained tools to track its propagation on the network. The experiment took place from July 08, 2008 to September 18, 2008. Five bloggers were selected among our relatives and were given a Flash widget to publish on their blogs. The widget was a visual representation of Happy Flu’s current state of propagation.

You can download the article here.

The widget, made by Adrien Friggeri:

The video produced by Matthieu Latapy:

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Tags: blogs, diffusion, network, real-world, spreading